World Horse Welfare Partnership

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LeMieux launches new partnership with equine welfare charity World Horse Welfare

LeMieux is delighted to announce that leading Equine welfare charity World Horse Welfare is to become it’s official corporate charity partner and will be raising funds for the charity’s vital work.

This new initiative signals a building on our previous relationship with World Horse Welfare, which has already included in-kind product and over £20,000 raised in the past year.

The donation button at checkout on our online shop allows for our customers to make a donation to World Horse Welfare, which has provided these valuable funds to the charity. These funds will help enable the charity to continue to rehabilitate the horses and ponies that come into its care – just like Lemon, a Shetland pony that LeMieux founders Robert and Lisa LeMieux rehomed from the charity in February this year.

The new partnership will see corporate funding, further checkout fundraising and some exciting cause related marketing campaigns, which are in the pipeline.

“I am excited to share that LeMieux, has joined forces with World Horse Welfare to make a positive impact on the equestrian community. Our partnership is rooted in our shared commitment to horse welfare, knowing that when horses are well-cared for, they bring immense joy to their riders. Our fundraising, and website donations goes towards supporting World Horse Welfare's crucial resources and initiatives. Our collaboration strives to ensure that horses receive the care and respect they deserve. I am personal honoured to be a part of this effort.”

Robert LeMieux

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Robert LeMieux, Founder at LeMieux

Peter Rowbottom, Director of Fundraising at World Horse Welfare said: “Following a year appreciating customer donations, matched funding and other adhoc support from LeMieux, we’re very much looking forward to formalising and growing the partnership with further funding and other exciting joint initiatives in the pipeline. The support of LeMieux is making a huge difference to our work in supporting the welfare of horses and is a wonderful example of an integrated corporate partnership that brings benefits to both parties.”

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Esme Higgs, Patron of World Horse Welfare

“I am incredibly excited to share that LeMieux, a brand that I have loved for years, will now be an official charity partner with World Horse Welfare. This charity is especially dear to me since I am both a Patron and I also rehomed little Duke from them. It brings me great joy to see such a significant brand supporting this wonderful cause. This partnership will undoubtedly contribute to the outstanding work of World Horse Welfare in promoting horse welfare globally.”

Esme Higgs (This Esme)

Lemon's Story

Lemon (and her foal, Lime) came in to the care of World Horse Welfare as part of a multi-agency operation at a horse fair. Lemon had a bad case of mastitis meaning Lime wasn’t suckling and neither of them were doing well. They were removed to one of World Horse Welfare’s farms and, despite enquiries and abandonment notices being put up, no one claimed ownership and so they were signed over to World Horse Welfare. That’s until February 2023 when during our partnership talks with World Horse Welfare, LeMieux founders Robert and Lisa LeMieux rehomed Lemon, appointing her as LeMieux’s head of pony relations, who’s important business has already included rigorous product testing and launching our ‘Design your own’ competition.

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Lemon LeMiuex